Mo-tivational Monday
Emile Coué (1857-1926) worked as a pharmacist in France between 1882 and 1910. He noticed that his patients had much better outcomes when he convinced them that the medicines would work. We now call this the placebo effect. Coué began to study how the power of positive thinking helped cure illness. Coué believed that the mind couldn’t hold two opposing thoughts at the same time. He taught his patients to repeat positive affirmations several times [...]